Founded in 1995 by Frédérique Berthelot, Apparence Agency is a Boutique Agency and a Mother Agency that stands out for its bespoke and inclusive approach in the demanding world of modeling.

With its various agencies in France and international parternships, Apparence offers its models a serene and stimulating work environment, enhanced by personalized coaching.

Since its inception, Apparence Agency has successfully scouted, developed, and managed the careers of international renowned models, such as Alix Bouthors, ranked among the top 50 in the world, Margaux Lion, and Roxane Plaza.

Our team of bookers collaborates with prestigious clients for advertising campaigns, fashion editorials, and runway shows (Dior, Louis Vuitton, Courrèges, Prada, etc.). Additionally, the agency also works with film productions. Our actors participate in major projects, such as feature films and television series. These directors have placed their trust in us: Laurence Arné, Cécilia Rouaud, Morgan S. Dalibert…etc.

Our Services:

• Talent Development
• Career Management
• Luxury brand Collaborations

Apparence, the agency for all talents (models, actors, athletes, and dancers of all ages based in Paris, Lyon and Bordeaux France), remains attentive to your casting requests, ensuring effective collaboration with our team of passionate bookers.